Get clear on who you sell to
Understand who buys, why they buy, and what makes your offer worth paying for. Then focus on the right customers—not anyone with an email address.
Brittany Greenwood · Founder-Led Sales
You built the business.
I'll help you build the sales engine.
You know how to deliver. Finding and closing customers? That's a different skill. I help B2B founders turn their expertise into revenue—with a simple sales system and a lot less bullshit.
Who it's for
You left corporate to be your own boss. Nobody told you you'd become a full-time salesperson.
You're good at what you do. Then you start a business and realise: “Oh shit. I have to sell.” Every customer, every conversation, every follow-up lands on you. You're not bad at business. You just need a better way to sell.
For consultants, agencies, fractional executives, professional services, coaches and experts, boutique firms, and early-stage B2B companies.
- You sell a higher-value B2B service or product
- Most new work still comes from referrals and relationships
- You know how to deliver, but finding and closing clients feels inconsistent
- You want a process you can use before hiring a sales team
A simpler way to sell
You don't need to become a sales bro. You need a system.
Build your way into conversations
Build repeatable prospecting, outreach and follow-up that sounds like you. Start real conversations without becoming a stereotypical salesperson.
Turn interest into revenue
Ask better questions, handle objections and close business. Keep a clear pipeline so your next opportunity doesn’t disappear into your inbox.
Build it with me
Your founder-led sales engine
Done-with-you sales support that turns “I should probably follow up” into a repeatable way to find customers, start conversations and close business. We build the process together, so you understand it—not just inherit a document.
Before you hire someone to sell for you, understand who buys, why they buy, what objections come up, and how you close them. Then you have something worth handing over.
What we build together
- Ideal customer profile and target account criteria
- Prospecting approach and weekly activity plan
- Outreach messaging and call talk tracks
- Discovery questions and meeting structure
- Clear pipeline stages and follow-up process
- A lightweight CRM setup you will actually maintain
Meet Britt
Corporate taught me a lot about sales. And 47 ways to overcomplicate it.
I'm Britt. I've spent 15 years in corporate sales at Intuit, Salesforce, Shopify and Achievers—building pipeline, closing deals, managing sales teams and coaching salespeople. I've seen sales organisations from the inside.
Now I'm taking what I've learned and helping founders who don't want to figure sales out the hard way. You don't need the corporate jargon or a complicated playbook. You need to know who to call, what to say and what to do next.
Real selling experience. Honest advice. No “10X your revenue” nonsense.
Start here
You don't need to go back to corporate. You need to learn how to sell.
You built something worth buying. Let's make finding and closing the right customers feel less like guesswork. Tell me where you're stuck, and we'll talk about what comes next.
Tell me about your business